Technical Skills:
• Superior knowledge of the creative, design, development and launch process of e-commerce sites
• Extensive experience working in a B2C e-commerce environment
• Complete understanding of agile and waterfall methodologies and how they effectively incorporate in projects
• Advanced knowledge working in a Demandware methodology environment and using the parallel approach to conversion when replicating code and data from development, to staging, to production
• Comprehensive knowledge working with Studio Eclipse and committing revisions via SVN when developing in Demandware
• Expert knowledge working with Dreamweaver, Photoshop, Illustrator and InDesign
• Very skillful developing responsive design layouts that include CSS break points, desktop / mobile site, fluid width and jQuery mobile
• Advanced coding knowledge in HTML5, CSS3 and JavaScript in a jQuery framework environment
• Thorough understanding of graphic optimization and browser limitations
• Superior knowledge investigating sites with browser debugging tools
• Proficient development skills working within branding guidelines while implementing effective web usability and navigation standards
• Highly skilled in incorporating best organic SEO practices in web application and user experiences
Certified Demandware Developer and Technical Lead @ • Providing top tier Demandware technical lead and Demandware development services by working in a virtual team network environment with Demandware architects and back end developers
• Attending technical roadmap and idea conceptualization meetings to gather necessary requirements and effectively drive and deliver projects from initiation to closing
• Responsible for working closely with Journelle's internal e-commerce team and assessing projects from a revenue driving perspective to help guide decision making, priorities and outlining required resources
• Managing cartridge integrations, advanced functionality upgrades and new features that are tied directly to increasing revenue
Some recent projects that were accomplished by Ecommerce Aces are:
• 1st project was 'site performance improvements'. Journelle's Ecommerce site load speed was returning ‘Google Site Speed score results’ of 40 for Desktop and 31 for Mobile. Ecommerce Aces ran a site audit and was able to find areas that required updates in order to improve site load speed. Home page, Category page and Product Detail page site load speed scores have improved well above 80 thus making this a huge site improvement for Journelle.com Ecommerce site.
• 2nd project was 'implement PDP Zoom feature'. This project required working with JavaScript and jQuery frame work to implement a feature that enables product images with a zoom effect thus giving viewers the ability to see the fabric close up. Challenges were presented with image optimization that required working with Scene7 image-managing vendor to assure large images are web optimized.
• 3rd project is 'notify me' functionality. Journelle.com will launch a functionality that allows consumers who land on PDP's that are out of stock to come across an experience that allows them to sign up and get notified via email once that particular product is back in stock. From September 2015 to Present (3 months) Greater New York City AreaSenior Front-end Demandware Developer @ • Working in an agile methodology environment driven by the robust and scalable e-commerce platform, Demandware
• Incorporated in a waterfall methodology environment working closely with IT team to maintain the ongoing success of 20 county sites with focus in front-end web development and quality assurance
• Working with content slots and content assets to develop responsive design applications and manage implementation, QA and launch process
• Developing in .isml templates by creating object definitions to be used as custom attributes by merchandisers in business manager master catalog items
• Creating new rendering templates and adding new general slots, category slots and asset tags working with .isml documents to leverage for custom navigation
• Staying in close communication with IT while committing revisions through check in / check out process and assuring to fully QA staging once changes have been implemented
• In close communication with IT team through code replications and back end functionality upgrades such as PayPal and Translations cartridge
• Responsible for overseeing product launches and custom landing pages are complete in a timely manner by incorporating project lifecycle strategies and concise hands on web development
• Developing with HTML5, CSS3, JavaScript and working with jQuery framework to build full user experiences that include home page take over, custom module pages, custom category pages, custom product page functionalities and more
• Managing 20 websites ‘translations’ preparation process for 18 languages by working heavily with XML development and file export / import within business manager
• Providing exceptional mentorship to on boarding web developer on how to develop within business manager and follow best Demandware development practices
• Recommending organic SEO hints during development phase such as the use of page titles, page descriptions, alt tags, HTML texts versus embedded text and open graph protocol From June 2014 to September 2015 (1 year 4 months) Greater New York City AreaCertified Demandware Developer @ • Worked closely with IT team to accomplish large complex projects such as: the development phase of e-commerce responsive design model by providing exceptional support in responsive design, implementation, content conversion, testing and launch
• Successfully followed the system development life cycle with primary focus in web development, testing, implementation and maintenance for all web releases
• Was in charge of validating weekly code replication to production and head build to staging through detailed email communication with IT team
• Was in charge of assuring all data replication tasks are executed flawlessly through business manager
• Developed category landing pages and creating content slots and content assets in .isml templates to be used via business manager to achieve custom user flows and guided navigation working heavily with Studio Eclipse
• Was in charge of overseeing implementation processes for all web applications are finalized error free while practicing the parallel approach to conversion from development, to staging, to production
• Developed with technologies such as HTM5, CSS3, JavaScript and jQuery to launch user interface upgrades such as: light box pup up’s, video players, carousel sliders, product up sells and more
• Developed, scheduled and deployed all HTML email marketing strategies using third party vendor email marketing service working closely with e-commerce manager
• Created all campaigns, promotions, coupon codes, worked with different customer groups, and assured they all align correctly with content slots scheduling
• Was responsible for overseeing all QA processes are successfully executed in a timely manner to assure linking strategy is correct and campaign launches are flawless
• Effectively used Demandware JIRA ticketing system to resolve advanced bugs and change requests From May 2013 to May 2014 (1 year 1 month) greater new york city areaWeb Developer @ • Developed quality user interface flows for web site promos and email marketing
• Updated and maintained entire content of e-commerce site
• Investigated, analyzed, documented and resolved site defects
• Developed with HTML5 and CSS3 for all front-end design updates, custom landing pages, new checkout process, new product detail page and more
• Coded all email marketing strategies, assured preparation for deployment, tested, approved and scheduled
• Developed with JavaScript to achieve light box pop ups, movie plays, detail tab functions, menu effects and more
• Designed and developed new web site functionalities to enhance user experience and advertising techniques
• Expert knowledge of the company’s integrated custom e-business platform
• Coded with div tag markup for more accurate UI web development capabilities
• Total knowledge of accessing server via remote desktop connection and avoiding FTP for security reasons
• Designed, developed and implemented facebook tabs
• Collaborated with internal departments such as design, operations, media, and marketing
• Resized and optimized web imagery
• Provided technical guidance and brainstorming recommendations with the team
• Wrote technical specifications and documentation
• Worked with Google analytics to create new accounts and profiles for better search engine optimization
• Used Google analytics to monitor browsers specific traffic and assured normal conversion levels maintain
• Created, monitored, and used Google event tracked for superior decision making on future advertising
• Used Google a/b tested for major site upgrades such as shopping cart and product page
• Worked with traffic source SEO within Google analytics to monitor high ranking queries From February 2012 to May 2013 (1 year 4 months) Greater New York City AreaFounder @ • Providing web design, web development, graphic design, mobile development and SEO consulting
• Designing, developing and implementing complete company web site and e-commerce front-end layouts
• Working on multiple projects simultaneously, as well as designing in an extremely fast-paced environment with a high level of turn-around
• Working individually and in a team environment with producers, writers, information architects and developers
• Utilizing strong design aesthetic, as well as interface, typographic, and layout expertise to execute projects flawlessly
• Using open source scripting platforms (Joomla, Wordpress, Magento, etc.) to speed up web productions
• Building modules for theme development such as up-sell sliders, up-sell check-boxes and more
• Implementing jQuery libraries and frameworks to overhauling front-end designs
• Creating pixel-precise vector graphics and illustrations
• Photography, photo manipulation and retouching expertise
• Working with MSQL database connectivity and troubleshooting From June 2005 to January 2012 (6 years 8 months) Freelance Web Designer @ · Responsible for the design and maintenance of complete e-commerce web site
· Overhauling wordpress blog to suite company brand from design to implementation
· Editing and preparing all online ads and photos
· Google submission and analytics support
· Suggesting new ideas for user interface experience and sufficient site navigation
· Upgrading website with new menus and using JavaScript to accomplish fancy drop down effects for more visually appealing design From December 2009 to December 2011 (2 years 1 month) Greater New York City AreaGraphic Designer / Web Developer @ • Designed and developed the entire layout of e-commerce working with HTML, and CSS
• Editing digital and analogue designs and created web page layouts
• Created animated advertisement banners for web sites using using photoshop slices as an extended building block for production
• Designed logos and vector graphics for web sites and printing
• Designed print ads to be published in magazines
• Built quality introductory animation and advertisement banners for multiple web sites working with flash
• Filmed, edited video clips, and completed short movies to promote company services on the youtube
• Designed and developed HTML email promotions for target audience to increase member registration
• Carefully and properly uploaded HTML and image files to company web sites using FTP
• Executed user testing and browser support on company websites
• Communicated graphically specific design ideas to outsourcing team members
• Managed all product photography, cropping, retouching, and uploading to company website
• Managed monthly Email Blasts from design to effective marketing From October 2007 to 2009 (2 years) Graphic Designer @ • Designed website banners and graphic elements
• Designed logos and vector graphics for web sites and printing
• Developed client and company presentations for meetings using Microsoft Power Point
• Managed digital photography and retouching (i.e. color correcting, silhouetting, etc.)
• Updated and Maintained website (product photos, website banners, front page edits, etc.) From February 2000 to February 2004 (4 years 1 month)
Bachelor's degree, Web Development @ University of Phoenix From 2012 to 2014 Associate's Degree, Graphic Design @ CUNY New York City College of Technology From 2001 to 2003 Albert Halili is skilled in: Adobe Creative Suite, Web Design, Photoshop, Graphics, SEO, Illustrator, Advertising, CSS, Email Marketing, E-commerce, HTML, Google Analytics, WordPress, Flash, Facebook, Typography, PHP, Online Advertising, Layout, Logo Design, JavaScript, Web Development, jQuery
Websites:
http://www.algraphix.com