Adriana Vila Soto's Email Addresses & Phone Numbers

💼 Past Experience

Adrian Vila Soto's ExperienceI was last a corporate account director at TEAM Enterprises, where I was responsible for all cross-functional marketing and promotional strategy for all BACARDI U.S.A.below-the-line programming. I also worked on the cross-functional team responsible for the successful launch of BACARDI OAKHEART Spiced Rum.I was an account executive at Accentmarketing from 2005 to 2007. I managed a staff of 24 Brand Activation team members in 20 states. I was also a senior director of experiential marketing at Univision Communications Inc. from April 2012 to July 2017. I lead experiential business development and marketing efforts for the company including the development and execution of new event properties and live experiences in the areas of music, entertainment, sports, and lifestyle.I was responsible for managing and monetizing intellectual property rights for Univision's owned and licensed brands, including The Latin GRAMMY(R) Awards, Premio Lo Nuestro, and Premios Juventud. I was also the lead for FiestaTour-McDonald’s Music Experience – the first-ever Latin music memorabilia museum on wheels. I produced and activated the experience from 2007-2010 in over 50 markets.At Eventus Marketing, Inc., I was a marketing manager. I was responsible for all aspects of client service on experiential marketing programs for clients including McDonald’s, Toyota, Hewlett-Packard, WaMu, The Latin Recording Academy, Bank of America, Mission Foods, Cadbury Adams. I was also the lead for FiestaTour-McDonald’s Music Experience – the first-ever Latin music memorabilia museum on wheels. I produced and activated the experience from 2007-2010 in over 50 markets.I was a corporate account director at Zumba from 2006 to 2007. I served as Zumba's very first marketing manager working on brand strategy and product marketing for the new DVD line being released at the time, growing the Zumba Instructor Network and the ZumbaWear fashion line.

🎓 Education

Adriana Vila Soto has a Master of Business Administration (MBA) from Alliance Manchester Business School, a B.S. from Communication at University of Miami, and a Master of Science in Business from the University of Florida. Adriana has worked in various businesses including company spokeswoman for over 8 years, event planner for 2 years, and event promoter for 1 year. Adriana has also taught business administration and management for the past 8 years.

💡 Technical & Interpersonal Skills

Adriana Vila Soto is currently a Account Director at TEAM Enterprises from June 2010 to April 2012 (1 year 11 months). Served as the embedded agency contact at BACARDI U.S.A. managing marketing and promotional strategy for all House of BACARDI below-the-line programming. Worked on the cross-functional team responsible for the successful launch of BACARDI OAKHEART Spiced Rum as well as managed a staff of 24 Brand Activation team members in 20 states. Account Executive at Accentmarketing from 2005 to 2007 (2 years). . Senior Director of Experiential Marketing at Univision Communications Inc. from April 2012 to July 2017 (5 years 4 months). Led experiential business development and marketing efforts for the company including the development and execution of new event properties and live experiences in the areas of music, entertainment, sports and lifestyle. Responsible for managing and monetizing intellectual property rights for Univision's owned and licensed brands including The Latin GRAMMY(R) Awards, Premio Lo Nuestro and Premios Juventud. Head of Marketing, North America at WorldRemit from July 2017 to November 2019 (2 years 5 months). Led the Americas regional marketing team for WorldRemit - a leading digital, cross-border money transfer operator. The role included contributing to global brand marketing efforts as well as creating, planning and executing the strategies for acquiring and maintaining new customers for the entire Americas region. Key focus on diaspora / multicultural consumer segments, specializing in US Hispanic, Filipino and Pan-African diasporas. Key responsibilities included media and sponsorship negotiation, content development, influencer management and execution of event / community engagement strategies. Additionally worked hand in hand with online team to optimize our digital marketing efforts across social, PPC, display, SEM and affiliate marketing. Client Servies Director at Eventus Marketing, Inc. from July 2007 to May 2010 (2 years 11 months). At Eventus Marketing, a leading US Hispanic experiential agency, managed all aspects of client service on experiential (1:1) marketing programs for clients including McDonald’s, Toyota, Hewlett-Packard, WaMu, The Latin Recording Academy, Bank of America, Mission Foods and Cadbury Adams. Served as the lead for FiestaTour-McDonald’s Music Experience – the first-ever Latin music memorabilia museum on wheels. Produced and activated the experience from 2007-2010 in over 50 markets in the U.S.