Marketing professional with nearly 20 years of experience managing major retail and restaurant brands. Specific expertise in directing the activities of international marketing organizations, with proven skills in gaining consensus on and alignment to global brand strategies.

Senior Director, Global Marketing @ From April 2015 to Present (9 months) Global Marketing Director, Style Brands @ From October 2013 to March 2015 (1 year 6 months) Dallas/Fort Worth AreaMarketing Consultant @ Brand and marketing consultant for a variety of industry-leading clients, including Williamson-Dickie Manufacturing, T.G.I. Friday’s and Pizza Hut. Interim head of marketing for Dickies, one of the world’s leading workwear apparel brands. Led the development and implementation of a new global strategy, including a redefined target and product segmentation approach, new brand positioning and global brand standards. From November 2007 to September 2013 (5 years 11 months) Dallas/Fort Worth AreaDirector of Brand Marketing @ Responsible for all aspects of brand marketing for this 600-unit casual dining chain, including strategic growth initiatives, marketing calendar planning, menu strategy, new concept and product development, in-store merchandising, pricing and consumer testing. From September 2006 to October 2007 (1 year 2 months) Senior Marketing Manager/Marketing Manager @ Global brand lead and strategic marketing resource for franchise and corporate teams in over 80 countries, with a particular focus on the Pizza Hut delivery business, global planning processes and the product pipeline. From July 2003 to September 2006 (3 years 3 months) Director of Marketing/Group Manager Marketing @ Responsible for the global marketing efforts supporting the company’s roster of owned and licensed brands, including Fossil, DKNY, Diesel, Phillipe Starck and Emporio Armani. From May 2000 to July 2003 (3 years 3 months) Field Marketing Manager @ Field marketing lead for 16 co-ops including 7 of the top 10 regionally performing DMA’s. Managed advertising agency relationship and activity, including promotions, media planning and budgeting. From 1997 to 2000 (3 years)

MBA @ Southern Methodist University - Cox School of Business From 1997 to 1999 Bachelor of Arts, Communications and Marketing @ Loyola University New Orleans From 1990 to 1994 Adele Weber is skilled in: Marketing, Integrated Marketing, Brand Management, Advertising, Marketing Strategy, Marketing Communications, Brand Development, Marketing Management, Customer Insight, Marketing Research, Product Development, Online Marketing, Social Media, Media Planning, Social Media Marketing