Head of Customer Experience, Head of Sales @ Veed.me (Acquired by Fiverr)
Marketing Manager @ Appoxee (acquired by Teradata)
Head of Customer Experience @ Veed.me is a powerful online platform connecting anyone who needs a professional video with a network of talented filmmakers and videographers across the globe who can get it done. From June 2015 to Present (7 months) Marketing Manager @ Appoxee is a mobile marketing automation platform, designed by marketers for marketers. We
Head of Customer Experience @ Veed.me is a powerful online platform connecting anyone who needs a professional video with a network of talented filmmakers and videographers across the globe who can get it done. From June 2015 to Present (7 months) Marketing Manager @ Appoxee is a mobile marketing automation platform, designed by marketers for marketers. We provide services to increase engagement, retention and revenues to your apps. Appoxee works with some of the leading agencies, brands and publishers in mobile including BabyFirst, Playtika and Social Point, to activate new users, re-engage existing ones and optimize app retention. Appoxee delivers more than a billion monthly push notifications and in-app messages to 400 million app users worldwide. From February 2014 to February 2015 (1 year 1 month) Due Diligence, Branding & Market Research @ Rhodium is a private investment firm whose mission is to identify the most promising entrepreneurs and help them to build thriving, disruptive companies that will change the world. Rhodium focuses on early stage, high growth opportunities in the fields of internet, new-media, mobile, and other cutting-edge technologies in general.
*Conduct initial background research and market analysis on startups seeking investment, as well as carrying out more in-depth due diligence on companies Rhodium actively seeks to invest in.
*Assist portfolio companies with their marketing strategy, branding and copywriting as appropriate. From September 2013 to February 2014 (6 months) Consultant, Idea Group @ Communispace is a consumer collaboration agency that helps companies harness the power of consumers to drive business growth. We have over 100 blue chip clients, 500 online communities and members in 96 countries. My department, The Idea Group, is the company’s internal creative “consulting arm,” deployed to provide fresh perspective, strategy and polished special deliverables (reports, insight videos, infographics, longitudinal studies, in-person work sessions, etc.)
*Work with Client Services to develop polished creative output and deliverables for Fortune 500 clients across industries: CPG, Pharmaceutical, Hospitality & Travel, Cosmetics + Fragrance, Technology, Retail, Fashion, TV/Film, Luxury brands and more.
*Serve as lead report writer for a global footwear brand, delivering consumer insights and business strategy through engaging reports and in-person presentations.
*Brainstorm creative ways to tackle client issues in-community through thoughtful research activity design and facilitation
*Curate and maintain an ecosystem of internal inspiration micro-blogs for the rest of the company
*Craft business proposals for ad-hoc projects that provide additional revenue.
*Editor-in-Chief of company newsletter distributed globally to over 450 employees From April 2012 to September 2013 (1 year 6 months) Community Manager @ *Facilitate and manage highly engaged 300-500 member communities for Fortune 500 clients
*Design insightful and creative research to meet clients' business objectives, which range from feedback for product development, concept testing and marketing messaging to exploratory understanding of consumer behavior
*Analyze consumer feedback to deliver actionable insights by bringing the consumer's voice to life within the client organization
*Serve as the day-to-day contact for the client organization to manage the research calendar, ensuring stakeholders' needs are met
*Coach, train and mentor new employees From July 2011 to April 2012 (10 months) Associate Community Manager @ *Focus on building and maintaining vibrancy in 300-500 member communities for Fortune 500 clients.
*Write high level reports and executive summaries on community research delivered to stakeholders across client organizations.
*Daily project management and logistical support for team From July 2010 to July 2011 (1 year 1 month) Qualitative Specialist/Moderator @ *Collaborated with client side decision-makers to hone brand objectives and discussion guides.
*Moderated countless qualitative interviews using innovative chat technology for diverse clients such as Toyota, Hasbro, Showtime, Comedy Central, Mars, Blue Cross Blue Shield, Heinz, Estee Lauder, Honda and many more. From September 2009 to April 2010 (8 months) Associate Project Manager @ *Spearheaded rebranding initiatives for high profile clients such as HARPO/Oprah, Condé Nast Publications, Starbucks, truTV, Discovery Networks, NBC Local Media, and others.
*Streamlined an inefficient recruiting process to ease deadline pressures.
*Conducted in-depth qualitative consumer interviews across the country.
*Crafted and edited final presentations delivered to CEOs and global brand managers.
*Managed complex market-specific recruiting process from start to finish—developing screeners, recruiting prospects, scheduling and logistics. From July 2008 to September 2009 (1 year 3 months) Editorial Intern @ -Conducted background research for Editor-in-Chief’s weekly editorial.
-Maintained and contributed to the Phoenix’s online blogs.
-Regularly gathered archived pieces and wrote synopses for the Flashbacks section.
-Wrote short film reviews and feature articles. From January 2008 to May 2008 (5 months) Op-Ed Editor & Columnist @ -Wrote weekly column about life abroad in Paris, Spring 2007.
-Copy-edited submitted opinion pieces and weekly columns and prepared them for publication.
-Solicited op-eds from on-campus organizations.
-Collaborated with staff members to improve a traditionally weak section of the paper.
-Implemented new features like point/counterpoint and extensive coverage of elections. From September 2006 to May 2008 (1 year 9 months)
B.A, International Relations @ Tufts University From 2004 to 2008 Adam Winograd is skilled in: Consumer Behavior, Consumer Insights, Qualitative Research, Social Media, Writing, Research, Market Research, Marketing Communications, Marketing Research, PowerPoint, Focus Groups, French, Online Research, Journalism, Qualitative Market Research
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension