Sr. Brand Manager - Gillette NA eCommerce and Innovation @ Procter & Gamble
Sr. Assistant Brand Manager - Gillette Global Innovation @ Procter & Gamble
The only thing I enjoy more than creating a killer brand strategy is actually being able to put that strategy into action. Having had the unique opportunity to work on every stage of product and brand development over my career, both in North American and on Global teams, I know exactly what it takes to bring a
The only thing I enjoy more than creating a killer brand strategy is actually being able to put that strategy into action. Having had the unique opportunity to work on every stage of product and brand development over my career, both in North American and on Global teams, I know exactly what it takes to bring a winning product to market. From designing powerful consumer research to define the innovation pipeline for global Gillette, to launching multiple new products across varied categories, I have built a foundation of CPG expertise. I keep myself constantly connected to the changes in brand strategy through my leadership role in digital media planning and mentorship in the Boston startup community.
Senior Product Marketing Manager @ Leading plans to drive adoption and engagement of new products for seller growth. From April 2015 to Present (9 months) Sr. Brand Manager - Gillette NA eCommerce and Innovation @ Led the North American Gillette business through subscription, digital marketing, eCommerce, and Innovation strategy development and execution. From April 2014 to April 2015 (1 year 1 month) Brand Manager - Gillette North America @ Led the cross-function team running the $2 Billion North American Gillette business to the first Sales, Profit, and Share growth in over 5 years. From October 2012 to April 2014 (1 year 7 months) Greater Boston AreaSr. Assistant Brand Manager - Gillette Global Innovation @ Identified, developed, and validated the necessary innovation pipeline to sustain $6Billion global Gillette brand. From August 2011 to October 2012 (1 year 3 months) Greater Boston AreaSr. Assistant Brand Manager - Febreze Canada @ Lead multi-functional business team in strategy development and in market initiative execution on $100 million brand. From April 2010 to August 2011 (1 year 5 months) Toronto, Canada AreaAssistant Brand Manager - Personal Health Care Canada @ Defined and led implementation of Metamucil and Pepto Bismol brand strategy for Canada. From September 2008 to April 2010 (1 year 8 months) Toronto, Canada AreaAssistant Brand Manager - Actonel Canada Intern @ Led marketing planning and analysis projects for Actonel osteoporosis Brand. From May 2007 to September 2007 (5 months) Toronto, Canada AreaAssistant Account Manager - Intern @ Analyzed and recommended complex financing solutions while developing sales and marketing strategies to capture new business. From September 2006 to May 2007 (9 months) Vancouver, Canada AreaMarketing Project Manager - Intern @ Formed and directed strategy for implementation of new vehicle order management system. From May 2006 to September 2006 (5 months) Ontario, Canada
Bachelor of Commerce (B.Com.), Marketing, Honours @ The University of British Columbia From 2003 to 2008 Aaron Paas is skilled in: Brand Management, Consumer Products, Brand Architecture, Shopper Marketing, Product Development, Brand Equity, Marketing, Strategy, United Way Campaign Leadership, Customer Insight, Competitive Analysis, Cross-functional Team Leadership, Trade Marketing, Marketing Strategy, Marketing Management
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