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Aaron Harris

Director of Marketing, Strategy, & Customer Experience

Chief Administrative Officer at Wells Fargo

New York, New York, United States

Section title

Aaron Harris's Email Addresses & Phone Numbers

Aaron Harris's Work Experience

GE Capital Americas

Director of Marketing, Strategy, & Customer Experience

January 2012 to Present

Dallas/Fort Worth Area

GE Capital Europe

Director, Commercial & Customer Intelligence

May 2010 to January 2012

London, United Kingdom

GE Capital Real Estate

Senior Manager, Commercial & Strategic Initiatives Group

June 2007 to May 2010

Aaron Harris's Education

University of Michigan

Master of Science Environmental Policy / Natural Resource Economics

2003 to 2006

University of Michigan - Stephen M. Ross School of Business

MBA

2003 to 2006

University of Wisconsin-Madison

Bachelor’s Degree Sociology Environmental Policy

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About Aaron Harris's Current Company

GE Capital Americas

Promoted in January 2012 to Director of Marketing & Strategy for GE Capital Vendor Finance, one of GE Capital's largest and most established business units with 40+ years of market presence. Vendor Finance is a $3B+ annual volume business unit that builds strategic partnerships with large Fortune 1000 companies to provide loan and leasing services to manufacturing...

Frequently Asked Questions about Aaron Harris

What company does Aaron Harris work for?

Aaron Harris works for GE Capital Americas


What is Aaron Harris's role at GE Capital Americas?

Aaron Harris is Director of Marketing, Strategy, & Customer Experience


What is Aaron Harris's personal email address?

Aaron Harris's personal email address is aa****[email protected]


What is Aaron Harris's business email address?

Aaron Harris's business email address is a****[email protected]


What is Aaron Harris's Phone Number?

Aaron Harris's phone (212) ***-*225


What industry does Aaron Harris work in?

Aaron Harris works in the Financial Services industry.


Who are Aaron Harris's colleagues?

Aaron Harris's colleagues are Brooke DelValle, Alice Owens, Jeff Moreira, Jack Benge, Chasity Colton, Steve Farish, Tammy Tieu, Lorrie Henry, Ann Marie Carrothers, and Frank Marshall


About Aaron Harris

📖 Summary

Results-driven, inspiring marketing and strategic thought leader. Deep domain expertise in the entire marketing tool set with particular emphasis on new market and business development, strategic growth initiatives, strategic partnerships, customer experience and acquisition. Widely-known and recognized within GE as an executor and an inclusive leader. 15+ years of proven success in creating, leading, and implementing strategic marketing and sales initiatives that create value, drive revenue, and generate cost savings. Demonstrated and appreciated ability to combine business/marketing strategy and thought leadership with execution and results. I am particularly passionate about, and dedicate significant time and energy to, coaching, employee and team development, and helping people achieve their greatest personal and professional aspirations. I received an MBA from the Ross School of Business and an MS in Environmental Policy & Economics from the School of Natural Resources & Environment both from the University of Michigan. I earned a BA (Honors) from the University of Wisconsin. Key Skills: Marketing, Leadership, Branding, Strategy, Business Development, Building Strategic Partnerships, New Market Development, Sustainability, Corporate Social ResponsibilityDirector of Marketing, Strategy, & Customer Experience @ Promoted in January 2012 to Director of Marketing & Strategy for GE Capital Vendor Finance, one of GE Capital's largest and most established business units with 40+ years of market presence. Vendor Finance is a $3B+ annual volume business unit that builds strategic partnerships with large Fortune 1000 companies to provide loan and leasing services to manufacturing entities, their global dealer networks, and end-user customers. This is a Senior Leadership Team level position and an Executive Band role within GE Capital. Key responsibilities include: -Developed the Marketing & Strategic vision for Vendor Finance, which include strategic planning, value prop development, new market development, branding and communications, sales force effectiveness, market intelligence & research, digital communications, and campaign management -Developed, on annual basis, 20 unique customer strategic marketing & engagement plans in order to gain market share, expand product offerings, and help customers grow -Led and executed >250 initiatives, customer events, communications collateral, campaigns, promotions, and incentives resulting in >$40MM in annual incremental volume -Created and led Digital and Social Media strategy. Implemented Marketo, Social Listening, LinkedIn & Social Media training sessions for customers -Awarded 'Leadership in Action' award by GE Capital Equipment Finance CEO in 2013 -Awarded 'Look Beyond' award by GE Capital Vendor Finance CEO in 2014 -Business unit volume has consistently grown at 10% per year since 2012, a rate of 5x GDP Promoted in January 2015 to additional leadership responsibility of Customer Value & Experience Leader. Leading team of 10 professionals with responsibility over data & predictive analytics, industry research, customer retention, lifecycle management, customer insights, and a GE proprietary program called Access GE. Purpose and mission of the team is to proactively help GE Capital customers grow and optimize their businesses. From January 2012 to Present (4 years) Dallas/Fort Worth AreaDirector, Commercial & Customer Intelligence @ Promoted to European-wide role as Director of Commercial & Customer Intelligence. Member of the GE Capital Europe core team responsible for navigating the business through the financial crisis, providing the data and insider information required to assess GE Capital's strategic options. Position reported directly to the Chief Commercial Officer. Key responsibilities included: - Advised Senior Leadership Team on commercial strategy, new market entry, and business development opportunities - Drove key commercial initiatives across Europe - Developed market intelligence team and capabilities - Created key performance indicators & volume forecast tools - Led team of data scientists around predicative analytics and customer retention From May 2010 to January 2012 (1 year 9 months) London, United KingdomSenior Manager, Commercial & Strategic Initiatives Group @ The Commercial & Strategic Initiatives Group generated, developed, and launched global initiatives and projects that generated revenue for and built loyalty with GE Real Estate customers. The team reported directly to the Chief Marketing Officer. Aaron was a core member of the team that launched the Global Sustainability Group, the first global organization in the Real Estate industry to commit to embedding and driving energy efficiency into a global portfolio of real estate assets. Key responsibilities included: - Developed a financial valuation business model and investment process for energy efficient upgrades - Developed and authored GE Capital Internal Greening Best Practice Guidelines, outlining policies, operational procedures, cost and environmental savings opportunities in leased office portfolios - Implemented a process and model for tracking environmental metrics and performance to reduce energy, CO2, water, and waste in 1,000+ real estate assets - Outlined strategy, learning objectives, and created specialized curriculum to educate 1,500+ employees on value and relevance of sustainability to GE From June 2007 to May 2010 (3 years) Experienced Commercial Leadership Program (ECLP) @ ECLP is GE's premier leadership development program for high potential sales and marketing business leaders. Over 2 years, each ECLP completes three 8-month rotations and over 200 hours of leadership, marketing, financial, and six sigma quality training. ECLPs are accountable to and coached by GE's Chief Commercial & Marketing Officers. Completed projects while on program included: - Sized and segmented IT equipment leasing market - GE Capital Equipment Leasing, New York - Strategic competitor analysis - GE Capital Solutions, New York - New Market Development - GE Real Estate, New York From June 2006 to June 2008 (2 years 1 month) Founder/Partner @ HB Real Estate Investment & Development LLC is a residential and commercial real estate investment, development, and management company focused on multi-family property acquisitions and renovation/construction projects. We solely operate in the University Village / UIC / Illinois Medical District neighborhoods of Chicago. We are experts within, and prideful stewards of, our neighborhood and community. The HB LLC investment and development philosophy is a long-term, hold strategy. We acquire low performing residential real estate assets, develop a value-add improvement plan, then lease the individual units. We remain as both owners and managers of each unit, thereby controlling the entire customer experience from leasing, managing, maintaining, and ensuring superior tenant satisfaction. Our renovation strategy is to renovate the properties in an environmentally sensitive way and use principles of LEED (Leadership in Energy and Environmental Design) as a guide and standard. Environmental intitiatives include recycling all construction materials, using non toxic paints, glues and adhesives, installing all energy efficient lighting and HVAC systems, and adding windows and skylights to increase the amount of natural daylighting. From January 1999 to August 2003 (4 years 8 months) Master of Science, Environmental Policy / Natural Resource Economics @ University of Michigan From 2003 to 2006 MBA @ University of Michigan - Stephen M. Ross School of Business From 2003 to 2006 Bachelor’s Degree, Sociology, Environmental Policy @ University of Wisconsin-Madison Aaron Harris is skilled in: Strategic Partnerships, Business Development, Energy Efficiency, Corporate Social Responsibility, Market Development, Real Estate Development, Leadership, Renewable Energy, Business Strategy, Sustainability, Marketing Strategy, Portfolio Management, Competitive Analysis, Entrepreneurship, Marketing


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In a nutshell

Aaron Harris's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 1 month(s)

Aaron Harris's Willingness to Change Jobs

Unlikely

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