Account Director and Team Lead on Yext's Enterprise team responsible for strategy and execution. Work with Fortune 1000 brand and responsible for over 7 Million in revenue and team's book of business of over 16 million. Train and manage a team of Account Directors, Senior Account Managers, Account Managers and Associate Account Managers. Highly-energetic, self-disciplined and strong communicator with a keen able to execute under high-pressure, fast-changing environments. Ability to work with a range of partners and partner requirements, recognized for strength in creative thinking and full dedication to partners’ success. 9+ years of experience in Digital and Saas. Specialties: SaaS,Social Media Marketing, Online Recruitment, Branding, Relationship Management, SEM, dynamic presentation skills

Account Director, Enterprise Team Lead @ From January 2015 to Present (1 year) Account Director, Enterprise @ From February 2014 to December 2014 (11 months) Enterprise Account Manager @ Responsible for new client implementation and relationship management as well as ensuring adoption and engagement with the Yext platform. Play an integral role in our business, building strong working relationships with each client and driving annual renewals and upsells. Work with cross-functional teams including Sales, Business Development and Product Management to accelerate usage and relay client needs From July 2012 to February 2014 (1 year 8 months) Account Manager @ • Grew book of business by 40 accounts within first year • Created, implemented and presented customized search, display and social media campaigns with emphasis on branding and ROI • Doubled weekly sales for luxury retailer through online product campaigns and ads; increased monthly online visitors by 4,000 through branding campaigns • Architected new large agency relationship, increased agency’s book of business from zero to 32 within first four months From May 2010 to May 2012 (2 years 1 month) Senior Manager, Partnerships @ • Manage projects with channel partners to support communication and operations of the partnership including, marketing, servicing and support; focus primarily on American Express OPEN • Champion efforts around American Express and Clickable Solutions/Servicing; develop and implement new ideas to improve customer satisfaction, communication and retention • Handle customer support issues; work in conjunction with head of Customer Technical Support to meet all SLA requirements, act as voice of customer by highlighting key challenges and opportunities, testimonials and changes to product/service required From May 2010 to May 2011 (1 year 1 month) Search Marketing Media Planner @ • Promoted to Media planner with book of over 100 clients, managing over one million in Ad Spend • Recommend search solutions for each client to improve ROI and branding • Analyzed client ROI/CPA goals and data, media buying cycles, website architecture, target demographics • Ran revenue reports weekly to analyze sales and growth; spike revenue through promotions and incentives for both sales team and clients From March 2010 to May 2010 (3 months) Senior Account Manager Search Marketing @ • Promoted to run book of SEM clients and support nationwide sales teams as specialist to finalize and close deals • Developed relationship directly with the client/agency to guarantee quality of business and customer satisfaction; work to upsell and continue business; work with editorial team to build and optimize campaigns • Implemented training programs, run monthly webinars and meetings From January 2008 to March 2010 (2 years 3 months) Account Executive, Media Sales @ • Conducted direct sales to corporations • Developed own book of business and pipeline From September 2007 to January 2008 (5 months) Account Coordinator @ From 2006 to 2007 (1 year)

BS, Communications, Spanish @ University of Maryland Honors Program, College Park From 2002 to 2006 Universidad de Pampeu Fabra From 2005 to 2005 Lauren Crocetti is skilled in: Online Advertising, SEM, PPC, Social Media, Account Management, Search, Social Networking, Customer Relations, SaaS, Strategic Planning, Relationship Management, Social Media Marketing, SEO, Recruiting, Snacks