VIP Electronic Cigarette

Mission Statement VIP endeavours to be the premier provider of electronic cigarettes and related products in the UK and selected other markets by delivering the highest value to customers and employees. VIP strives to pursue new growth opportunities and continues to improve profitability while remaining a socially responsible and ethical company. Background The VIP brand launched under Must Have Ltd. in 2009 and was one of the first e-cigarette divisions to be established in the UK. Extensive research and feedback obtained from cigarette smokers was used to assist in the development of VIP Electronic Cigarette products. VIP has now become one of the largest independent e-cigarette brands in Europe operating via multiple channels consisting of 120+ dedicated outlets throughout UK, Ireland and Spain, retail distribution network and e-commerce. VIP is a full member of ECITA (Electronic Cigarette Industry Trade Association).