Varsity Brands

Varsity Brands elevates the student experience in sport, spirit and achievement. We are the recognized leader in team athletic gear through BSN Sports, driving force in all things cheer and dance with Varsity Spirit, and the most trusted name in celebrating student milestones with graduation and yearbooks through Herff Jones. We partner with educators, coaches and students to build school pride, student engagement and community spirit. Our mission is to be the leading organization that empowers young people by encouraging participation, recognizing achievement, and building community and school spirit. IMPACT- Varsity Brands’ School Partnership Program Utilizing the strength of all three industry leading divisions, the Varsity Brands’ IMPACT Program forms powerful partnerships with schools to provide customized solutions for a school’s unique needs from online education to professional school branding. The IMPACT Program currently serves over 1,000 schools across 39 states. We help schools: Increase graduation rates Raise campus spirit Inspire students Improve test scores / college prep Create professional school branding Open a new school