Tru Fragrance & Beauty

We design, produce, and market fragrance & beauty brands that intimately connect with consumers.We continually deliver fresh insights and operational excellence, earning our position as partner of choice for world-class retailers and brands.WHAT WE DOFor over 47 years, Tru has partnered with retailers and brands to capitalize on the enormous category potential of fragrance and beauty. By offering creative and nimble design, sourcing and financing, we’ve helped transform retailers into lifestyle destinations with must-have beauty offerings. The result is delighted, dedicated consumers - and highly profitable, recurring cash flows.Our tailored approach allows for a unique client list spanning from iconic global retailers to innovative upstarts.Seamless global inventory management and distribution has made us an optimal partner for large-scale retailers, while our flexibility offers the reactivity and speed-to-market needed in today’s fast-paced fashion world.Our offices in New York and Chicago house design, marketing, finance, quality and distribution resources. Satellite offices in Los Angeles, Dallas, Denver and Boston offer convenience for our clients and a deeper connection to national market trends.Our long-term sourcing and manufacturing partners are located in the U.S., Canada, India, and China.CAPABILITIESWe craft and globally distribute iconic fragrance and beauty brands that intimately connect with consumers. CULTUREOur talented team are your partners in category management and growth. Our knowledge, transparency, curiosity and passion is leveraged every day by brand and retail teams who consider us an extension of their corporate family.