The NOW

The NOW, a new concept massage boutique, has quickly become LA's hottest new wellness destination for locals and globe-trotting influencers alike. The NOW reinvents the way people think about and experience massages by creating a luxury service in an accessible and affordable manner in an inspiring environment.The NOW design aesthetic incorporates raw elements and natural materials that conjure nostalgic smells and scenes from remote and exotic hideaways. Natural wood surfaces, cement, exposed beams coupled with sheep skins and raw-hides – everything aligns with nature, allowing guests to be transported. An oasis in the middle of the city, the boutique is a blend of bohemian chic and tranquility, evoking a soothing environment to unwind in and take a moment for you.The NOW is designed to feel like a luxurious spa destination and a sanctuary from the bustling city. Whether someone comes in for a 25-minute massage after a long day on their feet or an 80-minute massage to nourish their soul, The NOW strives to ensure all guests leave feeling rested and recharged.With a carefully curated menu consisting of aromatherapy and customizable enhancement options, there is truly something for everyone. Clients can choose heat therapy or deep tissue for a therapeutic experience or for those interested in enhancing their self-awareness and heightening their senses, The NOW offers crystal healing and energy infused foot soaks. The goal of each bespoke service is to make self-care and self-discovery simple to integrate into your daily life.Currently The NOW has locations in West Hollywood, Santa Monica, Silver Lake and Studio City. With expansion plans on the horizon, The NOW is looking to open locations on the East Coast and beyond. Soon, everyone will have the opportunity to experience what the buzz is all about.