The Marketing Advantage, Inc.

At The Marketing Advantage (“TMA”), we pride ourselves in solving complex marketing and sales problems that biopharma companies are facing. How can we increase sales with a down-sized sales force? How do we set goals when there is little or no competitive data available? What type of formulary discount would give us the most return? How can we slow the decline of an LOE brand? We help biopharma companies answer questions such as these with data and powerful analytics. To us, data is more than just numbers. It tells us a story. It is filled with exposition as we delve into a physician’s prescribing history, conflict as we see that we are beginning to lose this prescriber’s sales, and the climax as we learn that those sales are being stolen by our primary competitor even though we both have favorable formulary status. But what about the resolution—the final element of the quintessential story? That’s where we come in. It’s always been important to us to see a story through to its conclusion. We use advanced analytics, sophisticated modeling, and inspiring creativity to read between the lines of the story the data tells us. This combination, paired with our biopharma-exclusive systems, enables us to reach a conclusion that provides our clients with tactical and strategic direction so that they can make informed decisions. Remember that prescriber with whom we were losing sales to our primary competitor? We learned what drives her prescribing behavior and were able to convert her back to our product. But it didn’t just stop there. We located prescribers who shared similar characteristics with her and utilized our learnings with them as well, resulting in numerous new prescribers switching to our product. Some stories always have a happy ending. Let us help you write yours.