The Agency at UF

The Agency at the University of Florida is a first of its kind integrated advertising, public relations and digital firm that provides clients with insights and creative solutions to build brand loyalty among millennials, while giving immersive learning opportunities to students who are mentored by seasoned professionals. Housed within the University of Florida’s College of Journalism and Communications, The Agency utilizes MAVY ™, a proprietary nationwide panel of Millennials, age 18-35, who participate in BuzzFeed-style quizzes, discussion forums and mobile missions. Dedicated panels can be studied over time, enabling the monitoring of attitudes about current events and the establishment of benchmarks that can be measured to evaluate the success of campaigns.