The Affinity Group

About Us Mission: The Affinity Group achieves success through our values and ethics on behalf of our clients and advisors alike. Utilizing the very best financial products, and delivering them through skilled and energetic advisors, we help our clients and advisors achieve their financial goals as well as personal fulfillment while constantly pursuing innovation and growth. Vision: The Affinity Group strives to provide sound financial solutions to each and every Middle-American household. Utilizing powerful marketing campaigns, along with unique access, we attract the most talented financial professionals in the industry. Core Values: •Integrity •Honesty •Humility •Continuing Education •Commitment to Success Company History: The President of the Affinity Group, Richard Smith, established the company in 1996, with a mission around a concept of providing financial services to working families in the greater Sacramento, CA area. His passion is giving the average working family access to the very best financial products typically available to only wealthy people. Our concept exploded in 1998, and by 2002 we became an industry leader in the financial services industry. Up until this point in time, we had only focused on operating in the Sacramento, CA region. Our Vice President, James Ryerson, joined our team in 2003, and provided a vision of opening Affinity office locations in all 50 states across the United States.