TBWA\HAKUHODO

TBWA HAKUHODO is a full-service advertising company based in Japan, established jointly in 2006 by Hakuhodo and TBWA Worldwide Inc. With Hakuhodo's in-depth knowledge of the Japanese market as well as its longstanding reputation for trustworthiness, combined with TBWA's global network in over 100 countries around the world, we create and make available high-quality solutions to all of our clients. TBWA HAKUHODO functions as a totally new full-service branding agency bringing about major changes that has the power to get noticed. This impact stems from the dynamic combination of TBWA's unique Disruption methodology, which has brilliantly differentiated its clients from their competitors across the globe, with Hakuhodo's corporate philosophy stressing partnership and insight into sei-katsu-sha (“consumers with a heartbeat”) TBWA HAKUHODO has grown rapidly in the eight years since its founding, winning numerous awards, including “International Agency of the Year” (2012: Advertising Age, the most prestigious advertising and marketing periodical in the United States); and “Creative Agency of the Year” (Campaign Asia-Pacific in its North Asia sub-regional category in 2010, 2011 and Japan category in 2012, 2013 and 2014).