Taber Trade / Drugstore Retail Chain "Podruzhka"

“Podruzhka” drogerie retail chain “Podruzhka”, a privately-owned chain of store for women, was founded in 2005. Today it is Moscow's most dynamically developing retail chain in the drogerie format. This format implies an inexpensive and close-to-home store. “Podruzhka” has accumulated the positive experience of European drogeries. One of the company's plans for the immediate future is to overrun the leading store of this format on the Russian market. Each store carries up to 10,000 SKUs, the average store square footage is 100-120 meters. The main categories of goods are personal care products, cleaning products, cosmetics, perfumes and inexpensive jewelry, accessories, and related goods. “Podruzhka” is the first and only player on the drogerie market to position itself as a store "for women only". The brand's target audience is women aged 20-45  who work and do the housekeeping, buy toiletries and cleaning products for the whole family, and cosmetics for themselves. At present, there are 110  stores operating successfully in Moscow and the encompassing area, with another 2 stores  opening each month. The company is working with Greece, China, Italy, France, Netherlands and Poland.