StrawberryFrog

We introduced the marketing world to movements over 20 years ago with the launch of Smart car, a global movement to reinvent the urban environment. And we’ve continued sparking external marketing movements around the world for brands ranging from Coca-Cola, Emirates Airline, Google, Pampers and Walmart.But over the years we’ve come to realize that the principles of societal movements can solve even broader problems.We call this approach “Movement Thinking.”Just as “Design Thinking” gave designers a human-centric approach to creating things, “Movement Thinking” is a human-centric approach to changing things in the peer to peer world, and the coming purpose economy. It uses the principles of societal movements to mobilize employees and consumers alike. Today we’re successfully applying Movement Thinking not just to marketing to grow brands, but to internal employee engagement and habit change, to organizational transformation and to leadership advisory. Based on 20 years experience and hundreds of Movements, we’ve learned a thing or two to make Purpose sticky such as the onUp Movement for SunTrust which has been driving growth for over five years, and the Rise Movement for Mahindra which has helped this global corporation focus innovation for over 12 years. Our firm lives at the intersection of creative agencies, purpose experts, change management consultancies and innovations companies.Our higher purpose has always been “Creativity for Good.” We took a stand 20 years ago to use creativity to create good results, good work, good impacts for our clients and teammates, to create good in society and business.And today, we bring our fresh strawberry perspective, creativity, funky business-sense to solving client problems. We are optimists, visionaries who get the job done and, in the process, help leaders make lives, communities and the world better.