Strategic Objectives

Strategic Objectives is Canada’s most award winning public relations agency. Headquartered in Toronto, with associates across the country, we partner with our big brand clients to create breakthrough, integrated marketing strategies that cut through the clutter with effective communications that make good news, build positive awareness and drive sales. From strategy development through mainstream, social media and influencer relations; to paid, earned, owned and shared digital content marketing; and real life special events and experiential activations in every nook and cranny across Canada – our innovative, results-driven team of PR pros taps the awesome power of PR to share, spread, and amplify our clients’ positive brand marketing messages. Named IABC/Toronto PR Agency of the Year 2020, for eight of the last 11 years, and Best Mid-Size PR Agency in the World 2019, at the IABC Gold Quill Awards, our Strategic Objectives team of master storytellers has a proven-successful track record building, maintaining and protecting brands. We live up to our motto #wemakenews everyday! We are always on the lookout for exciting new clients and colleagues. Please contact us if you’re searching for innovative, multi-facetted PR with a passion for perfection. And please follow us on Twitter and Instagram @SO_pr