PURE Group of Insurance Companies

PURE is a member-owned insurer designed exclusively for financially successful individuals and families and dedicated to delivering an exceptional experience. We provide customizable coverage for high-value homes, automobiles, jewelry, art, personal liability, watercraft, flood, fraud and cyber fraud, and we aim to alleviate stress, solve challenges and remove conflict from the insurance process wherever possible for our members.Privilege Underwriters Inc. (PUI), the holding company for the PURE Group and related entities, was founded in 2006 and acquired by Tokio Marine Holdings, Inc. in early 2020. PUI and its subsidiaries provide capital support and operational services to the policyholder-owned entity, PURE.The PURE Group's low cost of capital, careful member selection and proactive risk management all contribute to highly competitive rates and a Financial Strength Rating of "A (Excellent)" from A.M. Best Company, Inc.