Play Sports Group

The Play Sports Group is home to the Play Sports Network and SHIFT Active Media.SHIFT Active Media is the award-winning marketing communications agency dedicated to cycling, who work alongside some of the biggest, most high profile brands in the cycling world. We offer brand consultancy, media planning and buying, creative activation and digital development. The Play Sports Network is the world’s leading creator of cycling digital video distributed on YouTube and Facebook. We are a digital sports media company focused on the world of cycling. Combining our deep love of the sport with world leading expertise in video and digital distribution, we have built a leadership position in the market, reporting 74% year-on-year growth in video views to over 35m in November 2017.We operate three market-leading YouTube channels, the Global Cycling Network (GCN), the Global Mountain Bike Network (GMBN) and the Global Triathlon Network (GTN), with over 1.79 million subscribers and millions of fans across associated social media platforms. Our presenters are ex-pros from the very highest levels who connect with the fans and with world class athletes. 2018 has seen the addition of three new channels: the Electric Mountain Bike Network (EMBN); GCN Tech; and GMBN Tech.