Pico Group

Pico is a global leader in total brand activation specialising in engaging people, creating experiences and activating brands. Innovative, insightful and inspired, Pico brings brands to life and creates experiences through total brand activation – from strategy to execution.Leveraging a track record in experience design that spans half a century, Pico creates immersive audience engagements which harness the power of technology, content and our many production services – delivering extraordinary experiences to millions of people around the world.Our strength is inspired by the diversity of our some 2,400 professionals working in 34 cities worldwide and from the depth of our understanding of different cultures and industry practices.Backed by nearly 100,000 sq. m. of modern production facilities, we are a global leader empowered with the capability to achieve our clients’ missions across multiple activation platforms – from exhibitions and events, retail, themed environments, visual identity, sports marketing and overlays, and venue management and consultation; to content, sponsorship activation, below-the-line and above-the-line engagement marketing, and digital and technology solutions.In 2020, the Pico Group won a Gold award for Event Agency of the Year at Marketing Magazine’s Agency of the Year (AOTY) Awards 2020 in Hong Kong. In North America, the Pico Group was listed as one of Special Events magazine’s 50 Top Event Companies nine times between 2012-2020. The Group also won a Grand Award in the Best ESG Report – Small Cap category at the 2018 Hong Kong ESG Reporting Awards and the InnoESG Prize 2019.Pico Far East Holdings Limited has been listed on the Hong Kong Stock Exchange since 1992 (Stock code: 752.HK).