Parlor.io

User Relationship Management picks up where your CRM leaves off – the moment a prospect becomes a customer. Parlor's URM is your single system of record for capturing user insights across the entire customer journey, surfacing any unmet needs, indicators of risk, and opportunities for expansion. Today, teams focus on completely different atomic units. For Sales, opportunities. For Success, accounts. For Support, tickets. And for Product, priorities. Worse, each team uses dozens of disconnected solutions to manage these atomic units – from the CRM to Jira, and everything in between. This divide is the single most important reason why teams are unable to answer critical questions about their customers and businesses. So we created User Relationship Management. URM acknowledges that at the heart of each of the atomic units our siloed teams care about is one shared foundation that unites everyone: your users. Parlor’s URM tracks every individual user’s relationship to your product, teams, and business, and then aggregates those insights into the atomic units that your teams care about – ensuring organization-wide alignment.