Milk *an Advertising Agency

milk* was hired by entrepreneurial energy buyers to take advantage of deregulated energy policies and launched North American Power. Ultimately growing the business to employ some 5,000 with sales of $300m+. North American Power had several business units, direct sales associates and affiliate programs leading to their acquisition by Calpine Corp in 2016. milk* launched the CPG snack POPCORNERS for Medora Snacks (Ideal Snacks). Naming the product, writing the go-to business and marketing plan. Starting with JetBlue and ultimately rolling out an entire line of products that culminated in a sale of the business to private equity firm Permira in 2015. POPCORNERS (BFY Brands) was recently acquired by PepsiCO. milk* launched a new brand for white label pasta manufacturing company Carla's Pasta. Initially helping stabilize a relationship US Foods, milk* saw the only way for Carla's to "control their own destiny" was to have their own line of products. Result was "Carla's Pasta" which milk* designed every aspect of the brand. Now distributed nationwide at every major grocery chain. This resulted in business growth from approximately $90m to $160m and a new factory built to accommodate volume demands.