MediaScience

Not so long ago, if people wanted to get their news or be entertained, they all gathered around a TV for their appointment viewing. The rate of innovation was slow, reflecting change at a pace of roughly one major innovation per decade. Today, the way entertainment content is accessed continues to grow exponentially, which is a boon for consumers, but a growing challenge for the industry. With so many viewing platforms and on-demand viewing patterns, how do we measure and understand the effectiveness of media and marketing investments? In an environment where change is the only constant, the MediaScience team knows there is not a one-size-fits-all solution to your research questions: • With our agnostic approach, we build our own experimental designs by choosing the right tools based on your question, instead of applying a uniform method across the board. • We believe in looking at the consumer as a whole, measuring what they say and also what they feel, which many times consumers cannot easily articulate. By integrating traditional and neuroscience tools, we are able to paint a complete picture of the consumer. • Perhaps most important, MediaScience’s philosophy is grounded in the Scientific Method. This ensures our studies provide empirically-derived answers to your specific research question. With world-class privately-owned research labs in Austin & Chicago, MediaScience is redefining how consumer research is performed with methods that mirror the pace of innovation in the marketplace. We specialize in Media, Advertising, Digital & Custom Research. To learn more, please visit: www.mediasciencelabs.com