Leisure Pass Group

For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities. Sightseers love the budget certainty, greater choice, on-the-ground flexibility and overall value our multi-attraction passes deliver.In 2017, Europe’s Leisure Pass and the USA’s Smart Destinations and New York Pass came together to form the Leisure Pass Group, giving us greater reach and ambition as we expand into new markets.Today the Leisure Pass Group is the largest multi-attraction pass business in the world, with over 65% market share and operating in 25+ cities and five continents. Our growing teams in London, Boston and New York help millions of sightseers enjoy new cities, incredible attractions, tours, experiences, activities and great savings. In the past two years, we’ve doubled the number of passes sold.