In4mation Insights

Please visit our completely new website: https://in4ins.com in4mation insights is an internationally recognized firm in the marketing research and analytics field. Our senior leaders were the first to develop a number of methods and tools in use today, including Choice-based Conjoint, Latent Class, CBCA and MaxDiff Scaling. We have pioneered methods of Bayesian modeling in real time, the “common thread” across many of our offerings. Our unique capability of integrating internal customer, sales, and panel data with consumer surveys allows us to provide completely customized, business-focused insights at a total category level. The firm invests heavily in R&D to continually "raise the bar" in analytics and research, producing uniquely-differentiated, cutting-edge solutions that are truly “first to market.” Our core competencies are choice modeling with a focus on advanced pricing analytics, segmentation, marketing mix/trade optimization, package line, price, and assortment optimization, and consumer sensory research. The firm has a global footprint and has had major success consulting with numerous CPG clients, as well as companies in IT, Telecom, Financial Services, and Media.