House of Quirky

At the very nucleus of the House of Quirky empire – their raison d’ être, if you will – is subtracting the high price element from considered, well-designed clothing. Australian founder and designer Rachel Evans was frustrated that girls with an eye for fashion were being short-changed. So in 2005 she launched HOQ as an intuitive and inspiring solution to the pesky price problem. House of Quirky’s design ethos centres around the concept that fashion should be fun, affordable and a little bit quirky. “We follow a pretty simple formula when we design. We just ask ourselves - what do we want to wear? We've always followed that philosophy because that’s exactly how girls shop. Fashion isn't serious. Shopping and getting dressed are supposed to be fun. So we just wanted to create brands that encapsulated that feeling,” says Rachel. Here and now House of Quirky operates out of offices in LA, London, Sydney and China, comprising in-house brands - MINKPINK, Staple the Label, and TWIIN – plus a multi-brand online store, MARKET HQ, and a full product development division. House of Quirky’s beautifully-designed brands all have very different personalities, but three things unite them always: bold design, imaginative details and affordability. Traversing into all corners of the creative and commercial process, House of Quirky designs, produces, sells and handles much of what lies between. All our designers are based out of their Sydney studios – we have more fashion designers than any fashion apparel business in Australia. Collectively, they boast decades of experience in delivery of fashion to over 30 countries. Growing rapidly both locally and internationally, find their brands in store such as Nordstrom, ShopBop, Planet Blue, Urban Outfitters, Free People, Macy’s, Revolve, Lulu’s, Pacsun and David Jones as well as Myer.