Hookit | AI-Powered Sponsorship

Hookit built the first and most powerful Sponsorship Analytics and Valuation Platform™ to quantify and track the value and performance of sports sponsorships in social and digital media. $150B+ is spent on sports sponsorship & activation, which is not measured like any other form of marketing. Hookit is the leading sponsorship analytics and valuation platform for sports. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors. As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data.As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos, using image recognition tools within videos and images. Hookit’s Valuation Model (HVM) was awarded the 2016 Digital Marketing Association’s Innovation Award for Valuation and Attribution. Now actively tracking nearly 500,000 sports entities across the largest social and digital media platforms, Hookit has become a must-have tool for digitally-focused, forward-thinking brands such as TaylorMade, Michelin, New Balance, Vans, Audi, Monster Energy, The North Face, as well as properties such as Washington Capitals, Oakland Raiders, Canadian Olympic Team, McLaren Honda F1, PGA European Tour and World Surf League, who use Hookit’s platform to drive increased ROI on their sponsorships.For more information, visit www.hookit.com.