Haier Europe

Haier Europe is the European headquarter of Haier Smart Home, the global leader in home appliances founded in 1989 and listed on Shanghai Stock Exchange and on Frankfurt Stock Exchange. Since its foundation, Haier Smart Home has grown by meeting customer needs through its strategic commitment to innovation, branding, R&D, and intelligent manufacture, as well as by domestic and international expansion, becoming one of the world’s largest manufacturers of home appliance goods. The group’s vision is to become the global leader in IOT for smart home appliances. Haier Smart Home has today a global market share in volumes of 15.7% on major appliances, 21.7% on refrigeration appliances and 20.3% in home laundry appliances (source: Euromonitor International) and a global turnover close to $40B. From January 2019, after merging the operations of Candy Group, Haier Europe ranks fifth and can count on highly successful brands such as Candy, Hoover, Haier, Rosieres, GE Appliance and Fisher & Paykel aiming to become the consumers’ top of mind choices in their own market segments and geographies. Haier Europe is headquartered in Brugherio (MB), Italy.