General Sportwear

Founded in 1927, General Sportwear is a leading manufacturer and importer of private brand denim jeans and woven bottoms. With over ninety years of experience in the apparel industry, we attribute our success to an ongoing commitment to design, quality, and service. General offers one stop shopping to our customers by providing cutting edge designs and category specific sourcing capabilities. While our company owned factories in Central America are ideally located for chase buys and replenishment programs, our network of factories in China are first in class at fast fashion, embellishments, and specialty fabrics. This diversified, dual hemisphere sourcing network sets General apart from the competition as a leader in both flexibility, pricing, and speed to market. General owns and operates its own distribution center in Zebulon, North Carolina and our headquarters and design team are in the heart of the New York City Garment District.