FORMA Brands

We’re FORMA. An incubator, accelerator, and curator of today’s beauty brands. We deeply appreciate and genuinely love all things beauty. In all forms. Music, art, dance, and products. We celebrate, support, and seek those changing the world through creative expression. Each brand in our portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads. United by a shared call to create, we partner with inspiring founders to provide the resources, processes, and know-how to amplify their stories. We apply the same resources, passion, and vision to fill voids we see in the marketplace for new and existing audiences. We’re a family of brands leading what’s next in beauty— we are FORMA.