For Goodness Sake / OMGYES.com

For Goodness Sake is dedicated to researching and creating resources about taboo parts of life. The things that make us uncomfortable, that aren’t openly talked about, and that are understudied by scientists. We partner with researchers at Indiana University, The Kinsey Institute and Yale University to scientifically gather the lessons and experiences from tens of thousands of people. Then we find the patterns in the lessons large populations have discovered that they wish they’d realized sooner. We spread those lessons and insights through user-centered, radically open and honest online experiences. OMGYES.com is our flagship product, tastefully and straightforwardly presenting the array of ways women have discovered to increase their sexual pleasure and sexual agency. Psychology Today called OMGYES, "warm, wise, tasteful and fun." The Times called it, "nothing less than the next wave of an unfinished sexual revolution." We believe with OMGYES, we can accelerate a shift in culture to a future where the topic of sex will become more like food, sports and travel are today: where most everyone is lifelong learner and explorer, without stigma. And we believe a scientific and societal recognition of pleasure as a vital part of psychological wellness will precipitate an end to the multi-generational cycle of sexual shame, once and for all. We’ve enjoyed great success and profitability from an increasing rate of organic word-of-mouth growth. And more and more MDs and clinicians recommend OMGYES to clients. We have hundreds of thousands of users in 12 languages and 193 countries. In our next phase of growth, we are scaling our research and content processes so we can do this same work for other taboo and understudied parts of life.