Enhance Group

Enhance is the leading provider of Brand Distribution and Retail Management Solutions in Oman with expanding management responsibilities in other GCC Markets.In Oman, Enhance Brand Solutions provides Distribution and Sales Management Solutions for global, international and regional Business Partners such as Reckitt Benckiser, Colgate Palmolive, California Garden, British American Tobacco, Kraft Heinz, Storck, Bahlsen, Nestle Waters (Perrier), India Gate, Weetabix, Al Rifai, Power Horse Energy Drinks, Le Saffre, Nirapara, Swedish Match, Ooredoo and many others. Retail Solutions serves hotels and ships through our Food Service Division. Enhance also manages the majority of Omanoil forecourt convenience stores with over 70 shops and our own Omart / Noor shops.In November 2010 Enhance completed the acquisition of the majority shareholding in Fairtrade LLC making Enhance the largest FMCG distributor in Oman. Fairtrade hold within its portfolio the distribution of Mondelez, Towell Unilever products, NAPCO, Al Safi Danone, Energizer and SC Johnson.Enhance successfully manages the Sultan brand across the region and provides brand partnership services to business partners seeking to enter the GCC markets.The Enhance group also manages the W. J. Towell Group distribution business in the U.A.E as Enhance UAE and Al Bustan Al Khaleeji in Kuwait.