Elena Mirò

Elena Mirò was launched in 1985, and since the ’90s has chosen to represent its values and philosophy through disruptive communication campaigns and original ideas, whilst always looking to highlight the femininity of every woman. A philosophy which has been pursued over the last three seasons through an invaluable collaboration with Vanessa Incontrada, brand ambassador and designer of the “Elena Mirò disegnata da Vanessa Incontrada” collection.Today Elena Mirò is the best-known brand in the curvy segment (source GFK-Eurisko brand tracking Italy 2016). A major force with a big reputation built up over 34 years of history through its collections, stores, image and various communication projects.The people who create the brand’s collections today - 15 stylists, 42 pattern-makers and 11 dress-makers - make up a team in the Elena Mirò Atelier with a wealth of know-how when it comes to style and fit.The brand is present in 30 countries with 190 branded stores and 910 multi-brand stores through wholesale channels. The main countries where Elena Mirò is distributed are: Italy, Spain, France, Germany and Russia.Elena Mirò is one of the 12 brands from Miroglio Fashion, the number three company on the Italian womenswear market, and part of the leading textile and fashion Miroglio Group founded in 1947.