Dig Insights

Dig Insights was founded in 2010 by a small group of senior market researchers. The founding partners bring more than 50 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz and BrandSpark) and client (Canadian Tire, Kraft, CIBC, Ford and Cara Operations). We have consulted for many of the world’s leading companies, including P&G, Colgate-Palmolive, Nestle, Mars, Kraft, Molson, Schering-Plough and Maple Leaf. Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answers…that lead to uninspired business decisions…that deliver weak in-market results. We believe that quantitative market research should: 1) Inspire bold new thinking 2) Accurately predict choices, not just compare ideas against normative databases 3) Leverage the potential of new technology, embracing new opportunities for insight