ChoiceShops Limited

Choice Shops is the number one online retailer for incontinence products in the UK. The company also runs the UK's leading irrigation eCommerce business. Since the company formed in 2008 as a start-up business, we have grown from strength to strength. We are a £20m business growing at over 30% per year, and have plans in place to accelerate this growth. We operate across 2 online healthcare retail websites, selling Adult Incontinence Products. These are Incontinencechoice.co.uk and Ageukincontinence.co.uk. The company also owns a horticultural retail business operating across 2 websites. WaterIrrigation.co.uk is the UK’s leading online retailer of Irrigation Products to the trade and public. Our HedgeNursery.co.uk site is the market leading Bare Root Hedge business, selling plants under the Royal Horticultural Society brand. We are a team of 55 talented people who operate from our Head Office in Telford. We bring a wealth of experience and expertise offering first class support to our customers.We are a richly diverse group that work well together to make a difference in the markets we compete in. We are talented people with the passion to succeed. Through Innovation and drive, we make great things happen.