Champion Europe Group

With European headquarters in Italy including a product design, development and sourcing centre, Champion Europe is a leading designer, marketer and distributor of athletic apparel, footwear and accessories across 60 countries in the territories of Europe, Africa and the Middle East.Since July 2016, Champion Europe is part of the HanesBrands Group, a socially responsible global leading marketer of everyday basic innerwear and activewear apparel. Based in Winston-Salem, N.C., the HanesBrands Group includes some of the world’s strongest apparel brands such as Hanes, Playtex, DIM, Bali, Maidenform, Flexees, JMS/JUST My Size, Wonderbra, Nur Die/Nur Der, Lovable and Gear for Sports.As part of an international group that counts almost 70’000 employees in more than 40 countries, Champion’s mission is to be one of the leading athletic and lifestyle apparel and footwear Brands in the world. We accomplish this mission with innovative and creative design and the highest quality in our products for performance, durability and comfort. In carrying out our mission, we provide a stimulating workplace for our employees, a challenging environment for our suppliers and the highest level of satisfaction for our customers.Champion products are sold through a comprehensive distribution mix of diverse Retail environments.Champion team's innovation, attention to detail and exceptional quality are the traditional values, which have helped shape the Champion brand. The Champion logo is recognized the world over and is synonymous with integrity, reliability and authenticity.Champion’s distinct brand image, which dates back to 1919, is defined by an American athletic heritage and a reputation for providing innovative and durable products.