bespoke offers

bespoke offers is a new service from Barclaycard that lets merchants reach the right customers with their marketing promotions, helping to drive new sales and encourage customer loyalty. This service is open to all businesses in the UK, not just those who bank with Barclays and Barclaycard. Using our unique insight we can help merchants reach the customers they want, with offers that are relevant to them, based on their spending behaviours, preferences and locations. Promoting through bespoke offers makes advertising more cost effective and successful, while boosting brand awareness. Offers are widely promoted via email, web and through our mobile app, and also benefit from social media exposure and word of mouth. What's more, bespoke offers is available to everyone over the age of 18, allowing access to more of the right consumer to broaden the reach of marketing promotions. Smart yet simple tracking lets merchants manage their promotions in a cost effective and controlled way, while understanding their customers better. Barclays Bank PLC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.