abundant - now owned by Way To Blue

We are pleased to announce that Abundant was acquired by Way To Blue in November 2014. Please visit the Way To Blue Linked In page https://uk.linkedin.com/company/way-to-blue or the official website www.waytoblue.com Way to Blue is a global marketing communications agency. We offer a wide range of services including Publicity, Social Media, Content Creation, Insight, Analytics and Media Planning and Buying. We service some of the worlds best known brands from our offices in Los Angeles, London, Amsterdam, Madrid, Paris, Rome and Sydney. We connect our clients with their audience through the ever-changing landscape of consumer communications, bringing innovation and intelligence to every project we deliver through award winning strategies and campaigns. Our approach is to apply a combination of these four key pillars to every client brief we receive – We listen (through consumer research, insight and analytics); We think (planning and developing communications strategy); We amplify (through a range of channels, platforms and technology including offline and digital publicity, social media, retail and mobile); We engage (by creating original content, copy writing and producing events). Most agencies start with the creative idea. We start with insight and use this to drive the creative process. We produce strategy and campaigns, based on listening to consumers, understanding what is driving conversation, brand relationships and ultimately purchase intent. When we start developing strategies or content, our ideas are firmly rooted in meaningful, practical insight. All great ideas deserve to be seen and heard, so we amplify them through the most appropriate communications channels, engaging with consumers at every possible touch-point.