Wood Wood

Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its own stores in Copenhagen, Aarhus, Frederiksberg, Copenhagen Airport and Berlin as well as an on-line store, Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen. Best described as ‘Contemporary Streetwear’, Wood Wood’s collections are built upon new takes on iconic silhouettes with a sports-fashion approach, staying true to the sub-cultural heritage of the brand. Wood Wood mixes high fashion, sports and streetwear with youth culture, art and music. Always aiming to find the perfect balance between style and functionality, the Wood Wood collections have evolved into tailored and sophisticated expressions, while keeping their playful graphic profile that often revolves around juxtapositions and iconography. With a unique approach to fashion and the outspoken claim Not To Be Trusted, Wood Wood has an ability to continuously evolve and surprise. The Wood Wood attitude combines fashion conscious sophistication with urban roots in an unpretentious manner and our local base on Nørrebro in Copenhagen, Denmark is evident in the brand’s attitude. A global mindset has allowed us to develop a multitude of partnerships and throughout the years Wood Wood has made more than 50 collaborations with renowned global brands such as Nike, LEGO, Barbour, Eastpak and Adidas as well as niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.