Vegan-Friendly

Our vision is to create a future in which we stop murdering billions of animals every year while improving humankind's health and saving our planet. Problem: Eating animal products kills the animals, Earth, and Humans. 1. Factory farming demolishes the environment. 2. Eating animal products poisons us. 3. A diet based on animal products harms third world countries. 4. The industrial farms enable murder and suffering of more than 100 billion animals every year. Solution: Veganism - transferring the population to a plant-based diet. Our Strategy: Reaching Critical Mass- 10% of the population is vegan. A reality that will create a natural momentum to the revolution. How does Vegan-Friendly do it? 1. Accessibility- • Labeling products and businesses with the official Vegan-Friendly certificate. • Enhance the abundance of vegan options in different businesses. • Producing national events 2. Raising Awareness- • Outreach, education and exposing the public to the truth behind the industrial farms by executing revolutionary projects. With a limited budget of less than $50K, and a team of only 3 people we establish substantial growth- (Years: 2012, 2015, 2018) -Total reach (website entries, YouTube, Facebook, Instagram, events, additional projects) 800,000 | 1,800,000 | 3,200,000 -Businesses That Received the Official Vegan-Friendly certificate 30 | 250 | 500 -Activists and Volunteers 20 | 350 | 850 -Number of Vegans in Israel 60,000 (0.8%) | 300,000 (3.75%) | 400,000 (5%)