VANITY GROUP

VANITY GROUP, established in 2011 in Sydney, Australia, is a reputable global supplier offering high end hotel guestroom programs to over 770 hotels in more than 38 countries. We are the proud owner of a wide portfolio of premium consumer retail cosmetic, beauty and lifestyle brands: APPELLES Apothecary, Urban Skincare Co., SOAK Superfood Skincare, Biology SMART Skincare, METIS, Leif and ZAMBELI; as well as a licenser of MORRISSEY and Peter Morrissey, KEVIN.MURPHY, JURLIQUE and Apotheke. Luxury UK fragrance brands TOM DAXON and Atkinsons have recently joined our portfolio. Our vision is to provide our diverse retail consumers and hotel clientele with quality, high performing and advanced hair, body and skincare products. We’re continuously innovating and developing results-driven formulations to strive to grow our business with integrity, keeping our customer at the forefront.