UOB-SMU Asian Enterprise Institute

The Institute continuously build its foundation in its facilitation of exchange of knowledge and resources to support the growth and development of local SMEs and SMU undergraduates in this ever changing business environment. SME Consulting Programme is the Institute’s principal initiative. It is a programme where SMU students embark on business consultancy projects (no correlations to any academic requirements) initiated by local enterprises. Interested enterprises can engage the student consultants in various areas such as brand audit, customer satisfaction, market research, business planning, etc. In the recent times, the Institute has also moved into mini implementation projects, which further strengthen our offerings and relevance to the SMEs.