THE KIT

The Kit is Canada’s 360˚ beauty and style leader. Elegant, engaging, essential The Kit is a modern media brand, which uses the power of digital, print and social to tell rich, engaging, authentically multi-platform stories. The Kit connects with readers by offering Canada’s most compelling beauty and fashion content: breaking news, gorgeous photo shoots, editor-approved shopping lists, and thoughtful trend features. The reader sees herself reflected back in the best possible light: strong, smart, beautiful. Canadian women can connect with The Kit through the following platforms: A PAPER FEATURE… The Kit, which is a weekly edition packed with the latest beauty and fashion news, trends and talking points, and monthly editions of The Kit Chinese, Le Kit, and The Kit South Asian. A MONTHLY POP-UP MAG… The Kit Compact, a millennial must-read, which will be distributed free in Toronto and at thekit.ca upon launch in September 2015. A DAILY WEBSITE… thekit.ca, a constantly updated central hub, which offers readers breaking beauty, fashion and celebrity news, as well as up-to-the-minute shopping ideas. A TRI-WEEKLY E-NEWSLETTER… which rounds up the best and buzziest beauty and fashion content from The Kit, and is delivered straight to subscribers’ inboxes. A DAILY SOCIAL PRESENCE… @thekit and @thekitca, which invite readers to connect with The Kit via Instagram, Facebook, Twitter, Pinterest, YouTube, Snapchat, Periscope and LinkedIn. The Kit is a division of Toronto Star Newspapers Limited