SoftPlay, Inc

SoftPlay, Inc. is a privately held manufacturer of high quality, interactive, cloth toy products for kids. All of the products are educationally sound and promote Early Language Development. SoftPlay markets its products primarily to blue-chip retailers, book clubs, schools, libraries, and special markets. New titles are created each year, complementing an active backlist of evergreen titles. SoftPlay is the leading producer of early language development interactive cloth books and felt playsets for infants and toddlers. Licenses under SoftPlay include Fisher-Price and Sesame Workshop.