SOKO

SOKO, Crafting Connections, is a data-driven earned media company that links brand narratives to storytellers in a journey towards the right audience. In a world where relationships and influence are fragmented, transparency and truth prevail, and everything must be digital, there is no room for old-school metrics and practices. Brands and companies have to build stories and materialize them in a way they are powerful enough to be disseminated on their own. We believe in stories and also in the power of accumulated data knowledge from years of paid media studies to link brand stories with storytellers (e.g.: journalists, influencers, institutions) on a quest to always seek the right audience. When this is the scenario, the usual press releases become stories in the most different formats; Single Column Centimeter turns into TRPs, to ensure reliability of the impact in the target; And PR becomes Earned Media, and the brand effortlessly becomes part of an ongoing conversation. The work we've done until now are examples of how a press release can become something better, bigger and more relevant. For example, the work we've done for Netflix's Stranger Things, a blatantly nostalgic flirt with the past with the help of Xuxa, one of the fundamental icons of Brazilian pop culture, to characterize the 1980s climate of the tv show (https://vimeo.com/214249767). And also for Ben & Jerry's, as we released a "long-lenght" gif with Gretchen, Brazil's most memeable superstar, to celebrate LGBT love (goo.gl/p917Ep). This is SOKO, Crafting Connections: a company that, while creates PRable stories, rewards users with novelty and places brands relevantly within this new reality of seamless conversations. Reach us in [email protected] and we'll be glad to explain why Netflix, Pernod-Ricard, Avon, Ben&Jerry's and many disruptive companies are managing PR with SOKO.