Perception

In late 2001, founders Jeremy Lasky and Danny Gonzalez opened the doors of Perception. Early on, Perception pioneered a new era of motion graphics, becoming one of the first studios to blaze the trail of high end visual effects all created on the desktop. After 8 successful years working closely with broadcast networks and ad agencies, a major feature film project provided a significant turning point. In early 2009, newly independent Marvel Studios reached out to Perception for a small design element to be used in Iron Man 2. This quickly snowballed into a collaboration spanning over 125 shots including the design of Tony Stark's digital brand and gadgetry throughout the movie, setting the tone for all future Marvel films. Today, Perception focuses on 2 parallel and symbiotic paths: futuristic UI and HUD design for both feature films and global technology brands. These collaborations have fueled human interactions and shaped the future of possibilities in the digital ecosphere. Perception's expertise in making the user experiences in films authentic and believable has grabbed the attention of prominent design leaders who seek out this highly specialized vision to break new boundaries of user experiences for emerging product categories. Innovators such as Samsung, Microsoft, Visa, Mercedes Benz, and SpaceX are inspired by this level of vision, sophistication and thought from the team's unique cinematic perspective. Perception conceptualizes new and unexpected ways of integrating clients core brand attributes into the most cutting edge UI designs. They are constantly challenged to solve the problems that no one else can, doing the impossible. Leveraging clients specific expertise, Perception partners to break new creative ground and discover the next realm of innovation.