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1-10 employees
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Marketing & Advertising
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Portland, OR, US
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No More Webinars, Lead Magnets, Cold Outreach, Or “Social Media Hustle." Just a Simple Book.
Our agency 3 years ago:
We stopped doing free webinars, giving away lead magnets, and hustling on the social medias for clients because we were done with trying to grow a business with freebie seekers.
Also 3 years ago:
We grew from $800,000/year with low margins to more than $350,000/month with more than 60% margins by cutting freebie seekers out of our business.
Also, we noticed a drastic improvement in client quality. Sales calls were much easier - less need for being pushy - and our clients ended up getting better results too.
How’d we do it?
We created a short book.
Then, tossed it in a funnel that sold 150+ copies per day at 1.75x ROAS (return on ad spend).
Next, we invited those book buyers to book a call with me so we could offer them premium coaching offers and services. We used an automated email follow-ups to get the job done.
Bing, bang, boom, fast forward to now, and we have multiple books running on multiple funnels bringing our sales team 10 - 15 calls per day. We're closing about 40%+ on multiple high ticket, premium offers and services.
We only talk to customers (book buyers), our cost to acquire a high ticket sale is less than zero (we actually get paid to close clients), and for the first time in my 13 year entrepreneurship career I’m able to take long vacations while the business grows itself.
If you'd like to learn more, pick up a copy of the One Book Millions Method for $4.99.
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Peaceful Profits Email Formats | Example Email Formats | Percentage |
---|---|---|
{f}{last} | [email protected] |
75.00%
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The widely used Peaceful Profits email format is {f}{last} (e.g. [email protected]) with 75.00% adoption across the company.
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