NEWJ

NEWJ (New Emerging World of Journalism Limited) is one of India’s fastest growing media-tech companies, founded by a team of young entrepreneurs led by Shalabh Upadhyay and backed by Jio Platforms Limited. It is a video-only, mobile-first publisher focused on creating and producing high impact video content for the smartphone obsessed young Indian. Founded in 2018, the company’s mission is to tell stories that matter to India’s masses and remains committed to helping build a ‘Digital Bharat’ as well as grow the country’s Digital Knowledge Economy through impactful and India-centric storytelling. An important part of the mission is to reduce the urban-rural divide in India’s new media space by leveraging data and tech to serve one of the largest and fastest growing news markets in the world. As a “social-first” publisher, NEWJ incorporates stories of all genres under an umbrella platform and is present in thirteen languages namely Hindi, English, Tamil, Bengali, Marathi, Gujarati, Telugu, Kannada, Punjabi, Odia, Assamese, Urdu, and Malayalam. NEWJ offers content around Current Affairs(NEWJ Rajneeti), Spirituality & Religion (NEWJ Dharohar), Pride of India & Men in Uniform (NEWJ Garv) and Entertainment (NEWJ Filmy). At the same time, the company has ventured into the production of original and branded films under Beanbag by NEWJ and also creates informative and explainer stories through Desified. NEWJ aims to scale up its capabilities in visual storytelling with a focus on #BharatFirst and has aggregated over 16.9 billion views since inception reaching an audience of tens of millions across a dozen social media and OTT platforms. It offers its partners and clients 9 times higher engagement rate and 5.5 times higher view to audience ratio compared to average industry standards As many as 850 video stories produced by the ‘NEWJRoom’ have recorded over a million views each. NEWJ was ranked 35th amongst the top 50 Global Digital Media Companies by Tubular Labs Ltd.