HSY

HSY is Pakistan's leading brand in the Couture and Wedding wear category.The brand is best known for combining contemporary silhouettes with the traditional techniques of old, drawing inspiration from distinctly Pakistani and Middle Eastern aesthetics peppered with Western influences. Easily recognized as one of the biggest names in fashion & media in the region, Hassan Sheheryar Yasin is the creative force behind the brand and has been referred to as the 'New King of Couture' by Harper's Bazaar magazine. Celebrating 24 years in the industry, Hassan himself holds an honors degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicale De La Couture Parisienne, France. Hassan is also one of the founding members of the PFDC and the recipient of multiple 'Designer of the Year' awards, including the Ahlan Fashion and Lifestyle awards, the Lux Style Award, the Most Stylish Fashion Icon at the MTV Style Awards and Style Guru of the Year by Indus Style Awards. One of I.Q Magazine's Top 20 Fashion Icons of the World and amongst Ahlan's Hot 100 people HSY brand is committed to growing the brand footprint within Pakistan as well as in the international market and inline with its vision, recently the company has undergone an organizational change with new management on board to take it to the next level. We are an equal opportunity business and strongly support women empowerment and child health programs through our CSR initiatives.